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China is the world's toy kingdom. Most of the toys bought from all over the world are affixed to China. Angel Lime is one of the best push bikes manufacturer in China. Once manufacturers believe that only the production of toys in China is competitive in the market, but in the past few years, with the importance of product safety, and the manufacture of China in previous years. The use of child labor and other scandals has repeatedly spurred the reputation of toy companies, and more and more German toy manufacturers have begun to withdraw from China, which in turn has increased the proportion of production in Germany and Eastern European countries.

According to the Nikkei News, Germany is the fifth largest toy and game market in the world. In 2016, its revenue reached US$7.5 billion, second only to the United States, China, Japan and the United Kingdom. According to the German Toy Industry Association, the proportion of German toy companies in China has fallen by 10% in the past two years, about 70%. German companies are gradually moving their production capacity to Germany or Eastern European countries, mainly to quickly respond to the needs of the European market, especially It is the Christmas season that accounts for 40% of annual revenue.

Another reason is that German companies have been accused of using child labor in Chinese factories. Although German manufacturers denied it, in order to avoid suspicion and other product safety issues, German companies decided to reduce the proportion of Chinese production. For example, the German toy company Auutec, which has been producing rail racing systems in China since 1995, is also rethinking the capacity allocation problem. For the sake of consistency in quality and flexibility of the project, and eliminating the need for costly long-distance transportation, it has been decided to The production capacity will be pulled back to Germany, and in the future, it will invest 3 to 4 million euros in Nuremberg to set up a high-tech factory.

Simba-Dickie, Germany's fourth-largest toy company, started to import cheap plastic toys from China in 1980. Since the Chinese joint venture company ceased to operate after the corruption scandal in 2013, it decided to reduce production activities in China. Simba-Dickie will produce capacity. Transferred to Germany and Bavaria.

Germany's second-largest toy company, Ravensburger, limits China's manufacturing to 10%, mainly in Germany, Bavaria, and the Czech Republic. Due to cost considerations, China now only produces electronics and stuffed toys. Small and medium-sized German toy companies are also not considered to be produced in Asia. The main reason is that the production of flexible and adaptable market demand, and the purchase of raw materials is not large, there is no big advantage in Chinese production.

German toy companies are also eager to rebuild their credibility, allowing German labels to regain consumer confidence, and experts believe that many children's toys will be passed down from generation to generation in a family. German consumers believe that they are made in Germany and would rather spend more money on safe toys.

Although Chinese push bikes and scooters manufacturer have in recent years strengthened their production quality in accordance with EU and US product safety standards, China has also designed its own safety regulations such as Compulsory Certification (CCC), making it difficult for small and medium-sized German manufacturers to enter the fast-growing Chinese market. In 2016, China's toy and game market reached US$34.2 billion, equivalent to one Eurozone. Denmark's Lego, American Mattel and Hasbro all have China as the priority market.

According to a survey by the German Toy Association, German toy manufacturers believe that China's importance in toy production will gradually decrease, and it will be replaced by the Czech Republic, Poland, Hungary, Sweden and the United Kingdom, as well as Southeast Asia. Even if German companies give up China's low-cost manufacturing advantage, but in 2016, the revenue of Meite's children fell by 4%, and the revenue of German toy association member companies grew by 5%.

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